Privacy Policy

Last updated: 20 July 2026

This Privacy Policy explains how Picks, operated by Awadsons Technologies, collects, uses, stores, and shares personal information when you visit picks.ae, create an account, place an order, submit a Custom Order request, contact us, or otherwise interact with our services.

We process personal data in accordance with applicable United Arab Emirates data-protection laws, including Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data. That law gives individuals rights concerning access, correction, deletion, restriction, objection, portability, and information about how their data is used.

1. Who we are

Website name: Picks
Operator and data controller: Awadsons Technologies
Country of operation: United Arab Emirates
Website: picks.ae
Email: customerservice@picks.ae
Business address: [Dubai - UAE]

References to “Picks,” “we,” “us,” or “our” mean Picks as operated by Awadsons Technologies.

2. Information we collect

We may collect the following categories of personal information.

Information you provide directly

This may include:

• Name
• Email address
• Telephone number
• Billing and delivery address
• Account login details
• Order and transaction information
• Product preferences
• Custom Order specifications
• Messages, enquiries, reviews, and customer-service communications
• Photographs, videos, measurements, names, dates, or other details submitted for personalised products
• Marketing preferences

Payment information

Payments are processed through approved third-party payment providers, including WooPayments and its payment-processing partners.

We generally do not store complete card numbers, card security codes, or full payment credentials on our own systems.

Payment providers may receive information including:

• Name
• Billing details
• Email address
• Transaction value
• Currency
• Order details
• Payment-method information
• Fraud-prevention and verification data

WooCommerce confirms that payment extensions may share customer billing and transaction data with the payment provider where necessary to process or support payments.

Information collected automatically

When you use the website, we may automatically collect:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Date and time of access
• Approximate location derived from IP address
• Website activity
• Cart and checkout activity
• Cookie identifiers
• Security and fraud-detection information

WordPress and WooCommerce websites commonly process information such as IP addresses, browser details, account information, order information, and cookie identifiers.

3. How we use personal information

We may use your information to:

• Create and manage customer accounts
• Process orders and payments
• Confirm, prepare, and deliver purchases
• Manage Custom Orders and customer approvals
• Communicate about orders, payments, delivery, returns, refunds, or complaints
• Provide customer support
• Verify identity and payment information
• Detect and prevent fraud, misuse, security incidents, and chargebacks
• Maintain accounting, tax, transaction, and business records
• Improve our website, products, customer experience, and operations
• Understand website performance and usage
• Manage stock and fulfilment
• Enforce our Terms and Conditions
• Protect our legal rights
• Comply with legal, regulatory, court, or government requirements
• Send marketing communications where permitted

We will not use personal information for purposes that are materially incompatible with the purposes described in this policy unless permitted by law or supported by appropriate consent.

4. Legal grounds for processing

Depending on the circumstances, we may process personal information because:

• It is necessary to perform a contract with you.
• It is necessary to take steps requested by you before entering into a contract.
• You have provided consent.
• It is necessary to comply with a legal obligation.
• It is necessary to establish, exercise, or defend legal claims.
• It is necessary to protect the rights and interests of Picks, our customers, or others, where legally permitted.
• The information has been made publicly available by you.
• Another lawful basis applies under UAE law.

UAE law restricts processing without consent but provides lawful exceptions, including contractual, legal, public-interest, and legal-claims-related circumstances.

5. Cookies and similar technologies

We may use cookies and similar technologies to:

• Keep the website functioning
• Remember cart contents
• Maintain account sessions
• Save customer preferences
• Support checkout and payment security
• Measure website traffic and performance
• Detect fraud or suspicious activity
• Support marketing where consent is required

Cookies may be:

• Strictly necessary
• Functional
• Performance or analytics cookies
• Marketing cookies

Where legally required, non-essential cookies should not be activated until the user has made the required choice.

You can manage cookies through your browser settings and, where available, through the website’s cookie-consent controls.

Disabling necessary cookies may prevent some website functions, including cart, login, or checkout, from operating correctly.

6. WooCommerce and WordPress

Our website uses WordPress and WooCommerce.

These systems may process:

• Account information
• Billing and shipping addresses
• Order history
• Cart information
• Customer notes
• Login and session information
• IP addresses
• Cookie information
• Product reviews
• Payment and fulfilment metadata

WordPress provides tools that allow website owners to export or erase certain personal data following a verified request, but WordPress also warns that its template does not automatically cover every third-party plugin or service used by a website.

7. Who we share information with

We may share personal information only where reasonably necessary with:

Payment providers

To process payments, refunds, chargebacks, fraud checks, and account verification.

Delivery and logistics providers

To fulfil and deliver orders.

Information may include:

• Recipient name
• Telephone number
• Delivery address
• Order reference
• Delivery instructions

Technology and hosting providers

To host, secure, maintain, back up, and operate the website.

Professional advisers

Including accountants, auditors, legal advisers, insurers, and consultants where necessary.

Suppliers and production partners

For Custom Orders, engraving, printing, fabrication, packaging, sourcing, modification, or fulfilment.

We will limit the information shared to what is reasonably required for the relevant service.

Government and regulatory authorities

Where disclosure is required by law, regulation, court order, legal process, or a lawful government request.

Business transfer parties

Where Picks or Awadsons Technologies is involved in a sale, merger, restructuring, financing, or transfer of all or part of the business.

We do not sell customers’ personal information to advertisers.

8. International data transfers

Some service providers may process or store personal information outside the UAE.

Where information is transferred internationally, we will take reasonable steps to ensure that the transfer is handled in accordance with applicable UAE data-protection requirements.

This may include:

• Using providers in jurisdictions with adequate protection
• Contractual safeguards
• Security measures
• Consent where legally required
• Other transfer mechanisms permitted by UAE law

UAE data-protection law requires controllers to explain the protections used for cross-border processing and sharing.

9. Data retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on:

• Order fulfilment
• Returns and refunds
• Warranty or complaint periods
• Accounting and tax requirements
• Payment disputes and chargebacks
• Fraud prevention
• Legal claims
• Regulatory requirements
• Customer account status
• Custom Order records
• Consent and marketing preferences

Examples may include:

• Order and invoice records retained for the legally required accounting period
• Customer-service records retained while an issue remains active and for a reasonable period afterward
• Custom Order specifications retained where necessary to document customer approval and fulfilment
• Account data retained until the account is closed, subject to legal retention requirements
• Marketing data retained until consent is withdrawn or the information is no longer required

When information is no longer required, we will delete, anonymise, or securely dispose of it, subject to legal and technical limitations.

10. Data security

We use reasonable administrative, technical, and organisational safeguards to protect personal information.

These may include:

• Access controls
• Password protection
• Secure hosting
• Software updates
• Payment-provider security controls
• Encryption where appropriate
• Backups
• Fraud monitoring
• Staff and supplier access restrictions

No website, transmission, or storage system can be guaranteed completely secure.

Where a qualifying personal-data breach occurs, we will take the actions required by applicable law, which may include investigating, limiting the impact, notifying affected individuals, or reporting to the competent authority.

UAE law requires controllers to implement measures to protect personal data and explain actions taken in the event of serious misuse or breach.

11. Marketing communications

We may send marketing communications where:

• You have consented.
• You requested them.
• Another lawful basis permits them.

You may unsubscribe at any time by:

• Using the unsubscribe link in the communication
• Contacting customerservice@picks.ae
• Updating your marketing preferences where available

Unsubscribing from marketing does not prevent us from sending necessary transactional communications about orders, payments, deliveries, returns, security, or your account.

UAE law gives individuals the right to object to and stop processing for direct marketing.

12. Your rights

Subject to applicable law and any valid exceptions, you may have the right to:

• Know whether we process your personal information
• Request information about the types of data we hold
• Request access to your personal information
• Request correction of inaccurate information
• Request deletion where legally permitted
• Request restriction of processing
• Object to certain processing
• Stop direct marketing
• Withdraw consent
• Request transfer of eligible information in a machine-readable format
• Ask about automated decision-making or profiling
• Ask who receives your information inside or outside the UAE
• Submit a complaint to the competent UAE authority

These rights are reflected in Articles 13–17 of the UAE Personal Data Protection Law.

13. How to exercise your rights

Send requests to:

customerservice@picks.ae

Please include:

• Your name
• Your email address
• The nature of your request
• Relevant order or account information
• Any information needed to verify your identity

We may request reasonable proof of identity before releasing, correcting, transferring, or deleting personal information.

We may refuse or limit a request where legally permitted, including where:

• Identity cannot be verified
• The request is excessive or repetitive
• The information concerns another person
• Retention is required by law
• The information is needed for legal claims, fraud prevention, security, or accounting
• Disclosure would compromise another person’s rights or confidential information

14. Account deletion and data erasure

You may request account closure or deletion of eligible personal information.

Some information may need to be retained after account closure, including:

• Order records
• Invoices
• Payment records
• Tax and accounting information
• Fraud-prevention records
• Legal claims
• Customer-service records
• Custom Order approvals

WordPress provides tools for verified personal-data export and erasure requests under the website administration area.

15. Automated decision-making and fraud controls

Payment providers, security services, or fraud-prevention systems may use automated checks to assess:

• Payment risk
• Transaction authenticity
• Device risk
• Address consistency
• Unusual purchasing behaviour
• Potential fraud or abuse

These checks may result in:

• Additional verification
• Payment refusal
• Delayed order acceptance
• Manual review
• Order cancellation

You may contact us if you believe an automated decision materially affected you and wish to request further information or review.

16. Children’s privacy

Picks is not intended for children under 18 to place orders independently.

We do not knowingly seek to collect personal information directly from children for commercial purchasing purposes.

Where a parent or legal guardian purchases a personalised product involving a child’s name, photograph, or other information, the parent or guardian confirms that they have authority to provide that information.

17. Product reviews and submitted content

Where you submit reviews, photographs, videos, comments, or other content, some information may become publicly visible.

Do not include:

• Payment details
• Identification numbers
• Private addresses
• Telephone numbers
• Confidential information
• Personal information about another person without authority

We may moderate or remove content that creates privacy, legal, security, or accuracy concerns.

18. Third-party links and embedded content

The website may contain links to or embedded content from third parties.

Those third parties may independently collect information through:

• Cookies
• Tracking pixels
• Embedded media
• Social-media tools
• Payment interfaces
• Analytics tools

Their own privacy policies apply to their processing activities.

We are not responsible for the privacy practices of third-party websites outside our control.

19. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in:

• The website
• Products and services
• Payment or delivery arrangements
• Plugins and service providers
• Data-processing practices
• Legal or regulatory requirements

The latest version will be published on picks.ae with an updated date.

Material changes may also be communicated through the website or by email where appropriate.

20. Contact information

For privacy questions, requests, or complaints, contact:

Picks
Operated by Awadsons Technologies
United Arab Emirates

Email: customerservice@picks.ae
Website: picks.ae
Business address: [Dubai-UAE]

You may also have the right to submit a complaint to the competent UAE data-protection authority under applicable law.